Companies & brandsTenerife2026
CICO & C.
CICO's fresh pasta kitchen, told by the people who work there.
- Client
- CICO
- Location
- Tenerife
- Year
- 2026
- Delivered
- The documentary trailer, 2:13, in 4K
What you see
The protagonist arrives at the kitchen door with its “closed” sign, puts on his chef's jacket and works the pasta sheets on the machines; between close-ups, he tells his story in an interview.
The brief
A plate of fresh pasta doesn't show the work behind it. The job was to show it: the dough, the ragù, the hands and the person who keeps the kitchen going. A story, not an ad.
How we filmed it
Shot like a documentary: the camera almost always still, the light natural, so that nothing stands between him and the viewer. We follow him down the street to the door with the “closed” sign, then inside, as he buttons up his jacket and works the pasta sheets on the machines. In between, the interview, in two shots: one wide, one close.
00:00:47:19 
00:00:57:01 
00:01:22:23
The result
The trailer became the model for the documentaries we make for businesses: the people who do the work tell the story, in the place where they do it. No actors, no set.
Credits
- Filming and editing
- Dis Is Video
Shall we shoot the next one together?
A couple of lines: what, when, where. We'll take care of the rest.
